Half Baked Cookies
Branding • WEBSITE
03/2023
GET IN TOUCH TODAY.
NOW BOOKING FOR APRIL.
GET IN TOUCH TODAY. NOW BOOKING FOR APRIL.
BRAND & WEB DESIGN STUDIO
We're the no-fluff, independent brand and web design studio helping businesses across the globe grow from our 150 sq ft. studio in Canada.
We’re a strategy first studio who don’t mess around when it comes to designing for performance, not just looks. Our approach combines creative strategy with no-fluff, user-focused design to build brands that stand out and connect with your audience, paired with performance-driven websites that make it easy for them to work with you.
Fluffy marketing lingo and sneaky sales tactics aren't our style. We’re the straight-up type. We’re not here to sell you a cookie cutter package that doesn’t fit your needs. We get to know your business, where you’re at, and where you’re going, to build something that doesn't just look good on the surface, it actually helps your business grow long term.
Our Services
Brand Design
Your brand is more than just a logo, it defines you are, who you’re for, and what you’re all about. It’s the thing that your audience connects with, and that keeps them coming back—even after competitors drop their prices. We take a strategic approach to branding, getting to know your business inside and out to create something that doesn’t just look good, it feels authentically you, and speaks directly to the people you’re selling to.
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Web Design
Having a website that doesn’t do what it should is kind of like hiring a sales rep who sleeps on the job. We know our sh*t when it comes to designing and developing performance-driven, user-friendly websites that don’t just look the part, they actually help businesses grow. We build every page to be intuitive, with a strategic layout that tells your visitors what they need to know and guides them to take action.
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Digital Support
For established brands looking for design support. Whether it's an ongoing partnership or one-off project, we can help with website maintenance and updates, creative direction, graphic design, illustration, marketing materials and more.
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Intentionally not an agency.
Some Kind Words
“We’ve been working with Emily for two years now, and she’s been fantastic to partner with. She’s got a real knack for taking ideas and turning them into clean, creative on-brand designs. Everything she delivers is thoughtful and high quality, and she’s always been dependable with timelines, which we really appreciate.”
Devin Tempo Wright
/COO
ThinkFuel
“Working with Emily for the branding and web design of my garden business was the best decision I could have made. I’m beyond happy with the final rest and can’t get over how smooth the process was from start to finish. I can’t reccomend working with Emily enough!”
Matt Palmer
Founder
Second Nature
“Emily is such a joy to work with, she brings a positive energy to everything she does. Her communication is always open and honest, delivered in the most professional way. She takes the time and care to truly listen to your needs, and genuinely makes you feel understood throughout the process.”
Heather Chapman
/Co-Founder, Creative Director
Big World Creative & Sideroads Magazine
“With Emily there’s no fluff or pretense, just genuine care, clear communication, and a real drive to deliver work that resonates. She’s thoughtful, responsive, and brings a calm confidence that instantly puts you at ease. Partnering with Emily means you’re in good hands from day one!”
Lana Crosbie
/Co-Founder, COO
Big World Creative & Sideroads Magazine
“Emily takes the stress out of getting projects underway, and then finished. She's a clear communicator who outlines each step which makes managing our internal timelines and expectations easier.”
Christine Bellefontaine
/Head of Marketing
Yulio Technologies & KiSP
“What really sets Emily apart is her genuine commitment to not only meeting your expectations, but surpassing them. I have absolutely no doubt that if you choose to partner with Emily, you’ll feel supported, heard, and absolutely thrilled with the results.”
Heather Chapman
/Co-Founder, Creative Director
Big World Creative & Sideroads Magazine
“Collaborating with Emily is fantastic. She’s responsive, open to feedback, and genuinely invested in making sure the final product is exactly what you need. If you’re considering working with her, I’d absolutely recommend it!
Devin Tempo Wright
/COO
ThinkFuel
Past Projects
Second Nature
09/2025
Branding • WEBSITE
ARK
04/2025
Branding • WEBSITE
Half Baked Cookies
03/2023
Branding • WEBSITE
NORD
11/2025
Branding • WEBSITE
Contender
03/2023
Branding • WEBSITE
Purple House
09/2025
Branding • Website
House Rules
Make It Strategic
We don’t design things just to look nice. We dig into your data, audience and business so every choice strategically helps you get noticed and make it easy for your client to work with you.
Make It Personal
We’re not here to push you into another cookie cutter package. All our services are intentionally designed to be customizable to meet you where you’re at and build something that lasts.
Make It Hands-On
You’ll deal directly with the person doing the work. All in, every time. No sneaky business. I know how much your business means to you, so I roll up my sleeves and treat it like my own.
Make It Sraight Up
We’re not here to throw a bunch of fancy jargon and fluffy marketing lingo at you to make ourselves sound professional. We’re more of the straight up type who tell it like it is.